Shutter Island
Parts of this film were shot in the town i went to high school in.
pritty cool hu?
I watched this trailer without the sound so that I wouldn’t be so distracted and I could pay more attention to the frames and production techniques.
Before I get into the trailer itself I am going to cover the
SHIFTS:
Epistemological:
This trailer has been seen on every television screen possibly in America, and even other countries.
Technological:
I have seen this trailer more on YouTube than I have on the television, I have also seen plenty of ads on websites for Shutter Island to last me a life time.
Personal:
Everyone is always talking about what movies are out there. All over Face book are groups and fan pages for movies. And everyone expresses their opinion on whether or not they like that particular movie.
So while I was doing this I was using my limbic brain and in some parts of the trailer my reptilian brain took over because of the frightening shots. But I have found that things are less frightening without the sound. Sound is a huge sensory part of your brain.
Well while I was watching this trailer without the sound I noticed all the different frames.
It starts of with just a few shots and it fades out, it doesn’t seem as if they are talking any ways.
This leads us into
PRINCIPLES OF MEDIA EDUCATION:
“Reality” Construction/Trade-offs:
Should I watch this? Is this too scary? Does this look dumb? Will this be any good? Is this a movie worth my time and money? Those are all questions that will be running through someone’s head if not during but once the trailer is over.
What is happening is the producers are try to not make you think of any of those things they just want to grab your attention and make you want to go watch that movie.
Production techniques:
As I was explaining above; the fames how each of those frames fade out. The lighting is very dim and ominous you feel as if something is going to jump out from every corner. The colors are dark. And I did not watch it with sound so I did not get those extra chills. But I later did watch it again with sound once I had seen everything. The experience was much more intense it is very quiet and gets loud to heighten you senses.
Individual meaning:
My individual meaning was that parts of this film were filmed in Taunton MA that is where I lived the last three years and where I went to high school for three years it was kind of cool to know that as I was watching the trailer.
Now we have out Persuasive Techniques:
Fear:
People LOVE to be scared out of their minds. It is a thrill that does not happen in everyday life. It’s an odd thought that we enjoy getting scared but we do there is a rush and out reptilian brain kicks in making it feel real.
Beautiful people:
In this case I do not know if I would call it beautiful people but more recognizable actors who we feel have credibility.
Group Dynamic:
That group dynamic does not come from the trailer but more the feeling that every one else’s going to see it and you will be out of the loop and won’t be in on the conversation on Monday afternoon.
Timing:
Persuading through the orchestrating of various story elements or production techniques to enhance media’s meaning and power. This is what this trailer was all about. It scares you and even throws in a hint of sadness or a feeling of lost love.
Well that is all I can write about the trailer. I will try and watch this movie over spring break and have a blog all about the whole movie itself.
-Larissa J.
Sunday, February 28, 2010
Media Meditation #1
A CLASH OF THE TITANS!
Lets start with a Super Bowl Ad
This Super bowl ad reaches into your Limbic brain like crazy. The whole ad is being sung and a recognizable tune. There are no conversations going on and no reading involved you are just sitting back and watching to pictures go by; and those pictures are saying a lot.
The “thesis” of this ad is you are now all grown up and a real man now you don’t need to hide behind tough body wash you are comfortable with yourself why not treat yourself to the best. I really like this ad I also think that is affective in the sense that you see the man in the ad growing up and becoming that man who is comfortable with himself to use a dove.
Dove took a great approach to getting their product out there and they positioned it in a great way. This is not for that man that needs his soap to tell him that he is macho, he know he is a man he has children and opened pickle jars to prove it.
THE SHIFTS:
Epistemological:
From word to IMAGE. This ad was aired during the Super Bowl and millions watched it right on their TV screens.
Technological:
from analog to DIGITAL. Everything is digital, the game and commercials were watched online.
Personal:
from mass to PERSONAL/PARTICIPATORY. The commercials were talked about on Facebook hardly even a day after. There are Facebook pages for some of the commercials.
THE PRINCIPLES:
Pacing:
this commercial had no breaks it was like one entertaining run on sentence. It was frame after frame after frame. It work well for what the commercial was going for; life moves fast and then you reach a calm where everything comes together and that is when men are now able to use Dove with confidence.
Production Techniques:
the shape of the new product, the colors of the new product, but the font and lettering was kept the same to keep it a “revamped” Dove product.
PERSUASIVE TECHNIQUES:
Symbols:
“The American Dream” work get married have children become established then use Dove because you are a real man.
Flattery:
“You are a real man now”
Humor:
it was one big humors advertisement. It starts off with the man’s birth and goes through all the ups and downs that he also went through. It picks out all the funny parts and even the parts that might stink like cutting the grass and makes them light hearted and humorous.
Plain Folk:
this commercial is about the everyday mature man. No one famous or special, because dove is all about the everyday man not the stars they are “The peoples soap”.
Nostalgia:
the target audience can all relate to opening the pickle jars, playing with the kids, doing the yard work.
Warm Fuzzies:
the wedding, the children, and just having a fulfilling life to the point where Dove is now your soap and treating you right.
Now comes a new commercial put out by Gillete
This ad is all Limbic, there are no words until the very end simply saying the tag line.
THE SHIFTS:
Epistemological:
From word to IMAGE.i saw this a few weeks after the Dove commercial was aired. right on my TV screeen.
Technological:
from analog to DIGITAL. Everything is digital, the game and commercials were watched online. From the TV right to YouTube.
THE PRINCIPLES:
Production Techniques: there is only one frame no movement. You are forced to only focus on the object falling as the man is getting clean. There are also two body washes and one is knocked over by the objects or smells that the Gillette body wash is washing off. The background is grey and “manly looking” and so is the packaging.
PERSUASIVE TECHNIQUES: '
Symbols:
every single thing that falls has a manly association. The Football, watering hose, nuts and bolts, grass, shovel, tools, and the Lobster Trap; the lobster trap made me think a little that isn’t very every day I don’t think.
Flattery:
“you are a man, and you do dirty manly things. You need to get a real manly clean.”
Humor:
all of the odors are falling objects so it is very straight forward and you can paint a picture of what he has been doing.
Plain Folk:
this is an ad for the very day man doing every day things and “Just being a MAN”
---------------------------------------------------------------------------------------------
The two ads are for exactly the same product.
And they both took were different approaches to selling them for obvious reasons.
Gillette is a man’s man brand and dove is just now starting to reaching out the male audiences. But you can see that Gillette is trying to keep its audience and buyers because there is a body wash in the bottom left corner of the screen with a butterfly and what I think of and I’m sure everyone else thinks of is Dove.
So it is like Gillette is saying that Dove cannot stand up to a real mans odors.
But then again I feel like the target audience is slightly different for the two challenging soaps.
For Gillette I see their target market to be UN married men who are still a man’s man working on their lawn and doing man stuff still playing games with the boys not the kids. He is doing his own shopping and wants to stay true to his manly self.
While Dove is for that married man who no longer has to shop for his own soap, who is still doing man stuff but is also smelling good for his little lady at home. His wife is a Dove fan and sees that there is now a Dove product out there for her husband and he is man enough to use it.
When I saw the Gillette commercial all I thought about was the Dove commercial, and it looks as is Gillette is trying to gain its footing back in the men’s hygiene department.
It’s almost like a clash of the Titans!
Lets start with a Super Bowl Ad
This Super bowl ad reaches into your Limbic brain like crazy. The whole ad is being sung and a recognizable tune. There are no conversations going on and no reading involved you are just sitting back and watching to pictures go by; and those pictures are saying a lot.
The “thesis” of this ad is you are now all grown up and a real man now you don’t need to hide behind tough body wash you are comfortable with yourself why not treat yourself to the best. I really like this ad I also think that is affective in the sense that you see the man in the ad growing up and becoming that man who is comfortable with himself to use a dove.
Dove took a great approach to getting their product out there and they positioned it in a great way. This is not for that man that needs his soap to tell him that he is macho, he know he is a man he has children and opened pickle jars to prove it.
THE SHIFTS:
Epistemological:
From word to IMAGE. This ad was aired during the Super Bowl and millions watched it right on their TV screens.
Technological:
from analog to DIGITAL. Everything is digital, the game and commercials were watched online.
Personal:
from mass to PERSONAL/PARTICIPATORY. The commercials were talked about on Facebook hardly even a day after. There are Facebook pages for some of the commercials.
THE PRINCIPLES:
Pacing:
this commercial had no breaks it was like one entertaining run on sentence. It was frame after frame after frame. It work well for what the commercial was going for; life moves fast and then you reach a calm where everything comes together and that is when men are now able to use Dove with confidence.
Production Techniques:
the shape of the new product, the colors of the new product, but the font and lettering was kept the same to keep it a “revamped” Dove product.
PERSUASIVE TECHNIQUES:
Symbols:
“The American Dream” work get married have children become established then use Dove because you are a real man.
Flattery:
“You are a real man now”
Humor:
it was one big humors advertisement. It starts off with the man’s birth and goes through all the ups and downs that he also went through. It picks out all the funny parts and even the parts that might stink like cutting the grass and makes them light hearted and humorous.
Plain Folk:
this commercial is about the everyday mature man. No one famous or special, because dove is all about the everyday man not the stars they are “The peoples soap”.
Nostalgia:
the target audience can all relate to opening the pickle jars, playing with the kids, doing the yard work.
Warm Fuzzies:
the wedding, the children, and just having a fulfilling life to the point where Dove is now your soap and treating you right.
Now comes a new commercial put out by Gillete
This ad is all Limbic, there are no words until the very end simply saying the tag line.
THE SHIFTS:
Epistemological:
From word to IMAGE.i saw this a few weeks after the Dove commercial was aired. right on my TV screeen.
Technological:
from analog to DIGITAL. Everything is digital, the game and commercials were watched online. From the TV right to YouTube.
THE PRINCIPLES:
Production Techniques: there is only one frame no movement. You are forced to only focus on the object falling as the man is getting clean. There are also two body washes and one is knocked over by the objects or smells that the Gillette body wash is washing off. The background is grey and “manly looking” and so is the packaging.
PERSUASIVE TECHNIQUES: '
Symbols:
every single thing that falls has a manly association. The Football, watering hose, nuts and bolts, grass, shovel, tools, and the Lobster Trap; the lobster trap made me think a little that isn’t very every day I don’t think.
Flattery:
“you are a man, and you do dirty manly things. You need to get a real manly clean.”
Humor:
all of the odors are falling objects so it is very straight forward and you can paint a picture of what he has been doing.
Plain Folk:
this is an ad for the very day man doing every day things and “Just being a MAN”
---------------------------------------------------------------------------------------------
The two ads are for exactly the same product.
And they both took were different approaches to selling them for obvious reasons.
Gillette is a man’s man brand and dove is just now starting to reaching out the male audiences. But you can see that Gillette is trying to keep its audience and buyers because there is a body wash in the bottom left corner of the screen with a butterfly and what I think of and I’m sure everyone else thinks of is Dove.
So it is like Gillette is saying that Dove cannot stand up to a real mans odors.
But then again I feel like the target audience is slightly different for the two challenging soaps.
For Gillette I see their target market to be UN married men who are still a man’s man working on their lawn and doing man stuff still playing games with the boys not the kids. He is doing his own shopping and wants to stay true to his manly self.
While Dove is for that married man who no longer has to shop for his own soap, who is still doing man stuff but is also smelling good for his little lady at home. His wife is a Dove fan and sees that there is now a Dove product out there for her husband and he is man enough to use it.
When I saw the Gillette commercial all I thought about was the Dove commercial, and it looks as is Gillette is trying to gain its footing back in the men’s hygiene department.
It’s almost like a clash of the Titans!
Monday, February 8, 2010
State of the Union: You ARE Washington
TRIUNE BRAIN:
Obama is trying to appeal to our Neocortex, we areasked to pay close attention to his speech, and to understand what is that he is saying, and plaing to enfoce.
EIGHT TRENDS:
TECHNOLOGICAL SHIFT
I did not even pass a glancing eye to his speech on T.V. or the radio i only saw it on the internet. This State of the Union address has been given by every president was once only herd over the radio now there are so many mediums that it is able to reach.
PERSONAL SHIFT:
I am doing it RIGHT NOW! Blogging about the State of the union is a personal shift. This was talked about I'm sure on Facebook, MySpace, and twitter.
SEVEN PRINCIPLES:
"Reality" Construction/Trade-off :
How real is this? Will anything the he wants to accomplish be accomplished?
we need to keep a filtered and open ear to what it is that he is saying. we can not believe everything that is being told to us.
As said in the film "The Persuaders" advertising MUST tell you the tuth about the product how it works and what it does. But when it comes to polotics it is a whole other ball game, you never know what the REAL truth is.
Value Messages :
This address is filled with values and ideals. you must be lead to believe that these are his values and ideals and we must also be persuades to believe that our president has those appropriate values to lead this country apprpriately.
Pacing :
There are at least three second pauses between statements. Allowing us to take it all in so that weare also able to process what is being said.
TECHNIQUES OF PERSUASION :
Symbols:
The Flag on the presidents lapel the vice president also has one. there is also a huge american flag hanging in the background these are never accidents or coincidences this all artfully placed to get you into a patriotic mind set.
Humor :
Obama tells light jokes here and there. This is not hysterical by any means but it does lighten up the mood and breaks the silence in some of the pauses or to reign the long applauses. it is also used when there is a touchy subject like waiting a year for bugeting to kick in.
Testimonial/Plain Folks :
He talks about the letters that he gets from the people and the letters he gets from children wondering when thier parents can go back to work. He talks about those who have sufferedfrom the sate of the low economy the most and how he wants to help them as much as he can. he is reaching out to the every day person telling them that he is there for them.
Repetition :
He states over and over why he is in the white house. what is that he wants to accomplish and how he is going to make it happen.
Group Dynamics :
He always replaces "I" with "We" and that he too is a part of this, wether he is or is not is another story. He is also sepperating himself from Washington and congress to appeal to the "American People".
THESIS :
He is presenting facts. His thesis is simplay that we as a country have been through this and thing before and made it through and we can and will do it again. We moved forward and now again today we must keep moving forward.
His facts to get us out of this storm :
he states that these struggles are nothing new.
His plan is tho help kids with college, retirement, debt, and lack of jobs. he is going to reward those men on main street and punisg the men on wall street when deserved.
The thing i Hated the most every time that he said it was that he kept referring to Washington as another entity or another apposing party when the truth is
HE IS WASHINGTON!
Obama is trying to appeal to our Neocortex, we areasked to pay close attention to his speech, and to understand what is that he is saying, and plaing to enfoce.
EIGHT TRENDS:
TECHNOLOGICAL SHIFT
I did not even pass a glancing eye to his speech on T.V. or the radio i only saw it on the internet. This State of the Union address has been given by every president was once only herd over the radio now there are so many mediums that it is able to reach.
PERSONAL SHIFT:
I am doing it RIGHT NOW! Blogging about the State of the union is a personal shift. This was talked about I'm sure on Facebook, MySpace, and twitter.
SEVEN PRINCIPLES:
"Reality" Construction/Trade-off :
How real is this? Will anything the he wants to accomplish be accomplished?
we need to keep a filtered and open ear to what it is that he is saying. we can not believe everything that is being told to us.
As said in the film "The Persuaders" advertising MUST tell you the tuth about the product how it works and what it does. But when it comes to polotics it is a whole other ball game, you never know what the REAL truth is.
Value Messages :
This address is filled with values and ideals. you must be lead to believe that these are his values and ideals and we must also be persuades to believe that our president has those appropriate values to lead this country apprpriately.
Pacing :
There are at least three second pauses between statements. Allowing us to take it all in so that weare also able to process what is being said.
TECHNIQUES OF PERSUASION :
Symbols:
The Flag on the presidents lapel the vice president also has one. there is also a huge american flag hanging in the background these are never accidents or coincidences this all artfully placed to get you into a patriotic mind set.
Humor :
Obama tells light jokes here and there. This is not hysterical by any means but it does lighten up the mood and breaks the silence in some of the pauses or to reign the long applauses. it is also used when there is a touchy subject like waiting a year for bugeting to kick in.
Testimonial/Plain Folks :
He talks about the letters that he gets from the people and the letters he gets from children wondering when thier parents can go back to work. He talks about those who have sufferedfrom the sate of the low economy the most and how he wants to help them as much as he can. he is reaching out to the every day person telling them that he is there for them.
Repetition :
He states over and over why he is in the white house. what is that he wants to accomplish and how he is going to make it happen.
Group Dynamics :
He always replaces "I" with "We" and that he too is a part of this, wether he is or is not is another story. He is also sepperating himself from Washington and congress to appeal to the "American People".
THESIS :
He is presenting facts. His thesis is simplay that we as a country have been through this and thing before and made it through and we can and will do it again. We moved forward and now again today we must keep moving forward.
His facts to get us out of this storm :
he states that these struggles are nothing new.
His plan is tho help kids with college, retirement, debt, and lack of jobs. he is going to reward those men on main street and punisg the men on wall street when deserved.
The thing i Hated the most every time that he said it was that he kept referring to Washington as another entity or another apposing party when the truth is
HE IS WASHINGTON!
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