State of the Union: You ARE Washington

TRIUNE BRAIN:

Obama is trying to appeal to our Neocortex, we areasked to pay close attention to his speech, and to understand what is that he is saying, and plaing to enfoce.

EIGHT TRENDS:

TECHNOLOGICAL SHIFT

I did not even pass a glancing eye to his speech on T.V. or the radio i only saw it on the internet. This State of the Union address has been given by every president was once only herd over the radio now there are so many mediums that it is able to reach.

PERSONAL SHIFT:

I am doing it RIGHT NOW! Blogging about the State of the union is a personal shift. This was talked about I'm sure on Facebook, MySpace, and twitter.

SEVEN PRINCIPLES:

"Reality" Construction/Trade-off :

How real is this? Will anything the he wants to accomplish be accomplished?
we need to keep a filtered and open ear to what it is that he is saying. we can not believe everything that is being told to us.
As said in the film "The Persuaders" advertising MUST tell you the tuth about the product how it works and what it does. But when it comes to polotics it is a whole other ball game, you never know what the REAL truth is.

Value Messages :

This address is filled with values and ideals. you must be lead to believe that these are his values and ideals and we must also be persuades to believe that our president has those appropriate values to lead this country apprpriately.

Pacing :

There are at least three second pauses between statements. Allowing us to take it all in so that weare also able to process what is being said.

TECHNIQUES OF PERSUASION :

Symbols:

The Flag on the presidents lapel the vice president also has one. there is also a huge american flag hanging in the background these are never accidents or coincidences this all artfully placed to get you into a patriotic mind set.

Humor :

Obama tells light jokes here and there. This is not hysterical by any means but it does lighten up the mood and breaks the silence in some of the pauses or to reign the long applauses. it is also used when there is a touchy subject like waiting a year for bugeting to kick in.

Testimonial/Plain Folks :

He talks about the letters that he gets from the people and the letters he gets from children wondering when thier parents can go back to work. He talks about those who have sufferedfrom the sate of the low economy the most and how he wants to help them as much as he can. he is reaching out to the every day person telling them that he is there for them.

Repetition :

He states over and over why he is in the white house. what is that he wants to accomplish and how he is going to make it happen.

Group Dynamics :

He always replaces "I" with "We" and that he too is a part of this, wether he is or is not is another story. He is also sepperating himself from Washington and congress to appeal to the "American People".

THESIS :

He is presenting facts. His thesis is simplay that we as a country have been through this and thing before and made it through and we can and will do it again. We moved forward and now again today we must keep moving forward.

His facts to get us out of this storm :
he states that these struggles are nothing new.

His plan is tho help kids with college, retirement, debt, and lack of jobs. he is going to reward those men on main street and punisg the men on wall street when deserved.

The thing i Hated the most every time that he said it was that he kept referring to Washington as another entity or another apposing party when the truth is

HE IS WASHINGTON!